VISION & MISSION

To continue to thrive as a business over the next decade and beyond, we must look to the fore, understand the trends and forces that will silhouette our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow right now. That's what our 2020 Vision is all about. It creates an enduring destination for our business and endow with a "Roadmap" for a winning strategy.

Our Mission lays the footprints of our roadmap and declares our rationale as a company. It serves as the standard against which we evaluate our actions and decisions. It provides the outline within which the company's strategies are formulated, so as to

1. Create value and make a difference.
2. Contribute in reducing carbon footprints.
3. Unleash the potential of Rural India.

Our Vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. We are:

1. The world leader in the organic industry and one of the best companies globally.
2. A company with trustworthy, leading brands for our consumers.
3. Our customers' preferred supplier.
4. A strong and sound company for our stakeholders.
5. A forward-looking company.
6. An extraordinary place to work in.
7. Build a commercially viable organic farming model that ensures better health.
8. Maximize long term returns for our customers, partners & shareholders with bringing prosperity in rural India.
9. Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Our Values serve as a compass for our actions and describe how we behave in the world:

1. Accomplish worldwide excellence with respect to products, processes, practices and people by benchmarking with the best.
2. Deliver stupendous value to customers by innovating continuously and by fast responsiveness.
3. Reverence and hearten for each individual’s ability, inventiveness and teamwork.
4. Fair & Ethical dealing with all constituents – customers, farmers, suppliers, shareholders, employees, Government & others stakeholders.